Meet the Founding Team

James Babcock — Founder & CEO

Visionary entrepreneur building Ori Technologies into the world’s first emotionally intelligent AI ecosystem. James leads strategy, product vision, and investor relations while keeping Ori grounded in values of wellness, safety, and human connection. With experience in sales, communications, and brand building, James has opened doors that multimillion-dollar teams only dream of, securing pilots across schools, sports, veterans, and workplaces.

Theo Fleury — Founding Advisor

Former NHL All-Star, Olympic Gold Medalist, and best-selling author, Theo has dedicated his life after hockey to advocacy for mental health and trauma recovery. His lived experience and public voice bring unparalleled credibility to Ori’s mission of emotional wellness and safety. As a founding advisor, Theo helps shape Ori’s integration into sports, veterans’ programs, and broader wellness initiatives.

Javier Zarazua — Mexico Advisor

Known as “Mr. Nearshoring®”, Javier is a leading facilitator for global companies relocating supply chains to Mexico. With deep expertise in manufacturing, logistics, and cross-border operations, Javier ensures Ori is positioned at the heart of Mexico’s booming nearshoring movement. His guidance accelerates Ori’s path into Latin American manufacturing, government relations, and large-scale distribution.